Monument

Monument plays in a league of its own—specializing in coverage for gyms, leagues, and sports orgs that live on the edge (or at least the field). Whether you're running a climbing gym or coaching a pee-wee team, they’ve got the policies and know-how to keep you covered when things get rough and tumble.

I came in, cooked up a new identity, and brought the brand to life with real-deal examples—so they could see how it all ties together instead of just noodling over fonts.

  • Unsplash photos

  • Identity & brand

A young baseball player in a black jersey and gray shorts, wearing a blue and white cap, is in a pitching stance on a baseball field during daylight. There are trees in the background, and the image has a blue overlay with a white logo and the word 'Monument'.
A bright yellow tennis ball on a tennis racket with a person holding the racket in the background, outdoors on a sunny day.
Repeating pattern of blue geometric shapes on a dark background.
A gray baseball cap with a blue logo on the front, a person wearing a blue hoodie with the same logo, and a person holding a blue water bottle with the logo.
A digital illustration featuring a logo with three abstract, curved shapes and three horizontal lines beneath on a dark teal background. The logo is repeated in a webpage tab and icon at the bottom left. The right side contains a dark background with several thin, curved light blue lines.