Black and white line drawing of a pencil with a large circular eraser at the top.

Big agency chops. Small shop hustle.


Barrett Collaborative is me—Jaime Barrett—design director, illustrator, typographer, entrepreneur—20+ years of rolling up my sleeves, building brands, designing like hell, caring too much and teaching the next generation how to do it. I bring strategy, style, and craft to branding, typography, and all things design.


Startups, artists, CMOs, dreamers, doers, small businesses—if you're a good human with a vision or a passion, I want in. Let’s make something that looks sharp, works hard, and brings your idea to life.


Brand and identity with marketing campaign—Branded materials and templates, website, illustrations and content.

Person holding a book titled "A Home Buyer's Guide" with sunlight and shadows on a beige surface.

Monument Sports Group

Identity and brand—Sports insurance organization in need of branded materials and refreshed look.

Person in a blue hoodie holding a blue reusable water bottle with a black logo.

Brand creation—Identity and website concept.

ViewPoint Consulting

Identity, strategy and website—Career coach specializing in neurodivergent thinking and coaching through complexity. Brand strategy, brand, website.

Prometheus anniversary pins concept

Anniversary gift & booklet—Variety of pin illustrations and concepts with brand booklet

Ternary

Brand stewardship—Assorted brand support such as ebooks, social, product abstractions and branded events.

Digital illustration of data analytics and growth, featuring a bar graph, pie chart, upward arrows, a globe, and a profile silhouette on a blue background.

Capabilities

Services

Brand Strategy
Audits and Insights
Positioning
Voice and Tone
Brand Architecture
Messaging
Campaigns
Video scripts and creation
Packaging
Data visualization
Trade show booths
Reports
Naming
Marketing
Product UI/UX
Illustration
Design systems
Guidelines
Experience design
Workshops
Consulting
Presentations
Scripts 


Clients

Adobe
Nike
Google
Genworth
Microsoft
Disney
Powell’s Books
Umpqua Bank
Sugoi
Li Ning
Holiday Inn
Cirque du Soleil
Best Buy
P&G
Häagen-Dazs
Frollies
nama
Pampers
Chewy
Xbox
Whole Foods

Nonprofit & Government
Nike Foundation
Women's World Banking
100 Resilient Cities
Portland Metro
Oregon Humanities

Start a project

Interested in working together? Just want to connect? Send me a note and I’ll be in touch within a few working days.